Welcome to 210 Days to Success!

Welcome CB Prime Properties and ERA Hunt Real Estate Agents!

Well, the time has come for us to embark on our 210 Day Journey to Success together. It was a pleasure meeting each of you during my visit to New York and I look forward to getting to know each of you as we work together through this process. Key to this program is recognizing the fact that each internet lead you receive is a process and not an event as statistics show that only 4% of all internet consumers are ready to buy when they first engage with you. A typical internet opportunity takes an average of 210 days from inception to close, and so throughout the next 210 days we will be asking you to participate in our new business model, one that is designed specifically to help you capture and close the deal!

The online consumer today demands immediacy. They want answers now and no longer want to talk to two or three people to get it. They want to talk to the individual who has the answers and the expertise they need to help make their dream of homeownership come true. And that is YOU, the agent. As a result, our old model where a lead was scrubbed and incubated until they are a ready, willing and able buyer is no longer feasible or effective. To provide value to the consumer and to increase the success rate of closing the deal, we have changed the process to Direct to Agent. What does this mean to you? You will be facilitating the process from the early stages where a customer is just dreaming about buying a house, you will work with that customer to identify what, if anything, is standing in the way of their being ready to buy, you will be the problem solver and will win the deal for your client who will become your customer for life.

As part of our Pilot Program, we ask that you closely follow the process that we discussed at our meeting, as we will be closely tracking results with you and your company. A copy of the process can be found on the blog. Each month for the next seven months, you will be meeting with your Relocation Director and/or PC to learn more about the process and the internet consumer. We ask that you make every effort to participate and truly engage in the process. Each month, our blog will offer new posts for your review. Check back often as your fellow agents, the LendingTree RVP’s and VP of the LendingTree Broker Network, Dave Collins will all be sharing their thoughts and ideas. Let’s take this opportunity to learn from each other and embrace change for the next 210 days towards success.

Again, a warm welcome and we wish you much success.

Liz

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