An important component to engaging customers that are further out than 30 days from their purchase is trying to show your value through the entire process. It is often difficult to know what to talk to a customer about if you're not talking about getting a mortgage or finding a house.
In an article on MSN Real Estate, Liz Pulliam Weston gives suggestions about the important issues for buyers to take care of well before they are ready to purchase.
She gives buyers advice 1 year, 6 months, 3 months, and 2 months out regarding how to get their financial house in order so they can purchase when they want to purchase.
I'm not suggesting that you use her suggestions verbatim but they will make you think about what kinds of things you can discuss with a potential buyer very early in their home search process.
We talk all the time about the dreaming stage and scaling for the consumer. Here are some ways to engage them through these tricky times.
Here is a link to the article to which I refer.
Enjoy and comment back here about what you think!
Tuesday, March 25, 2008
It's important to have something to say...
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2 comments:
Where's the realtor in the house buying process? Although the buyer's credit report and mortgage rate are both VERY important, knowing the value of homes that they are looking to buy is just as important! I do a market analysis for my buyers, just like I would do for a seller. I do statistics on market trends, provide info pertaining to Average Days on Market, Average Sold$ per sqaure foot, etc. By the time they are ready to make an offer on a property, they understand the market and feel comfortable with the offer price. Please don't underestimate the value of an experienced Realtor.
Josee,
Right On!
That is what I was trying to say. It's not about using what Lis Pulliam said verbatim, but rather finding ideas in her comments for reasons to connect with a buyer who is further out than buying in the next 90 days.
Sounds like you have great ideas to keep you connected to your clients.
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