Your Agent is KEY!

The online consumer today demands immediacy. They want the answer to their question NOW and they no longer want to talk to two or three people to get it. They want to talk to the individual who has the answers and the expertise needed to help make their dream of homeownership come true. That individual is your agent. As a result, our old model where a lead is scrubbed by the PC and incubated until they are a ready, willing and able buyer may no longer be feasible or effective for all of our Broker Network partners. To provide value to the consumer and to increase the capture and success rates in closing the deal, we are suggesting that leads now go Direct to Agent. What does this mean to our agents? No longer needed by the consumer to find a house, they will be now become the facilitator of the process beginning with the early stages when a customer is just dreaming about buying a house, and working with the customer to identify what, if anything, is standing in the way of being ready to buy. The agent becomes the problem solver who ultimately wins the deal for the client – with the goal of creating a customer for life.

Companies currently using this model are already experiencing success…

Quote from Gil Kite, Northwood Realty Services in PA:

“Results show that for us, this system works best. In 2006, thru 9/06 we closed 39 LT units for $5,750,425 (total of 42 for 12 months). In 2007, for the same 9 month period, we've closed 54 units for $8,399,749 with 5 more pending. Even better, agents are still working with 313 customers.”

Lora Perry from C21 Fagan in Lancaster, PA says:

“New system of signing out leads right away seems to be working out better for us. On Sunday I spoke to a new doctor -- she came through RealEstate.com. Price range is $500,000 - $600,000!!”